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1.
La calidad del servicio Jacques Horovitz

by Horovitz, Jacques.

Edition: 1a. ed.Language: Spanish Publisher: Bogotá: McGraw-Hill 1991Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.83 H67c (1).

2.
Clientes para siempre Carl Sewell

by Sewell, Carl.

Edition: 1a. ed.Language: Spanish Publisher: Bogotá: McGraw-Hill 1994Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 S29c (1).

3.
Como brindar un servicio integral al cliente Lo mejor de las estrategias de karzen Guillen León López

by León López, Guillen.

Edition: 1a. ed.Language: Spanish Publisher: [s.l.]: McGraw-Hill [s.f.]Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.83 L26c (1).

4.
El comportamiento del consumidor quienes son, por que compran y como se puede anticipar cada uno de sus movimientos Marshal Cohen

by Cohen, Marshal.

Edition: 2a. ed.Language: Spanish Publisher: México: McGraw-Hill 2006Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.8343 C63c (1).

5.
Consumer behavior and marketing strategy J. Paul Peter Jerry C. Olson

by Peter, J. Paul | Olson, Jerry C.

Edition: 9a. ed.Language: English Publisher: New York: McGraw-Hill 2010Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.8342 P28c (1).

6.
CRM at the speed of light social CRM strategies, tools, and techniques for engaging your customers Paul Greenberg

by Greenberg, Paul.

Edition: 4a. ed.Language: English Publisher: New York: McGraw-Hill 2010Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 G72c (1).

7.
Customer service skills for success Robert W. Lucas

by Lucas, Robert W.

Edition: 5a. ed.Language: English Publisher: New York: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 L81c (1).

8.
Ingeniería de servicios para crear clientes satisfechos y lograr ventajas competitivas sustanciales y sostenibles Fabian Martínez Villegas Luis Rubén Picazo Manriquez

by Picazo Manriquez, Luis Rubén | Martínez Villegas, Fabian.

Edition: 6a. ed.Language: Spanish Publisher: México: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 P41i (1).

9.
Marketing de servicios Un enfoque de integracion del cliente a la empresa Mary Jo. Bitner Valarie A. Zeithaml

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed.Language: Spanish Publisher: México: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 Z24m2 (1).

10.
Services marketing Integrating customer focus across the firm Dwayne D. Gremler Mary Jo Bitner Valarie A. Zeithaml

by Zeithaml, Valarie A | Bitner, Mary Jo; Gremler, Dwayne D.

Edition: 6a. ed.Language: English Publisher: New York: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 Z24m6 (1).

11.
Temas clave en marketing relacional Manuel Alfaro Faus

by Alfaro Faus, Manuel.

Edition: 1a. ed.Language: Spanish Publisher: Madrid: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.8 T25c (1).

12.
Fundamentos de marketing Bruce J. Walker Michael J. Etzel William J. Stanton

by Stanton, William J | Etzel, Michael J.; Walker, Bruce J.

Edition: 14a. ed.Language: Spanish Publisher: México: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.8 S81f (3).

13.
Marketing de servicios Dwayne D. Gremler Mary Jo. Bitner Valarie A. Zeithaml

by Zeithaml, Valarie A | Bitner, Mary Jo.; Gremler, Dwayne D.

Edition: 5a. ed.Language: Spanish Publisher: México: McGraw-Hill 2009Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 Z24m5 (3).

14.
Obsesión por el cliente como obtener y retener clientes en la nueva era del marketing Relacional Abaete de Azevedo Ricardo Pomeranz

by Azevedo, Abaete de | Pomeranz, Ricardo.

Edition: 1a. ed.Language: Spanish Publisher: México: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 A92o (3).

15.
Pasión por la excelencia en el servicio como ganar clientes de por vida Bob Livingston

by Livingston, Bob.

Edition: 1a. ed.Language: Spanish Publisher: México: McGraw-Hill 2009Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 L48p (3).

16.
Ventas Construyendo sociedades Barton A. Weitz John F. Tanner Stephen B. Castlebarry

by Weitz, Barton A | Castlebarry, Stephen B.; Tanner, John F.

Edition: 5a. ed.Language: Spanish Publisher: México: McGraw-Hill 2005Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.81 W24v (3).

17.
Comportamiento del consumidor y estrategia de marketing J. Paul Peter Jerry C. Olson

by Peter, J. Paul | Olson, Jerry C.

Edition: 7a. ed.Language: Spanish Publisher: México: McGraw-Hill 2006Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.834 P28c (4).

18.
Marketing de clientes ¿Quién se ha llevado a mi cliente? José Daniel Barquero Cabrero Carlos Rodríguez de Llauder Mario Barquero Cabrero

by Barquero Cabrero, José Daniel | Rodríguez de Llauder, Carlos; Barquero Cabrero, Mario.

Edition: 2a. ed.Language: Spanish Publisher: Madrid: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 B17m (4).

19.
Marketing industrial Conexión entre la estrategia, las relaciones y el aprendizaje F. Robert Dwyer John F. Tanner

by Dwyer, F. Robert | Tanner, John F.

Edition: 3a. ed.Language: Spanish Publisher: México: McGraw-Hill 2007Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.802 D99m (5).

20.
Administración del producto Donald R. Lehmann Rus sell S. Winer

by Lehmann, Donald R | Winer, Rus sell S.

Edition: 4a. ed.Language: Spanish Publisher: México: McGraw-Hill 2007Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.8 L23a (6).

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