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1.
Marketing de servicios Un enfoque de integracion del cliente a la empresa Mary Jo. Bitner Valarie A. Zeithaml

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2a. ed.Language: Spanish Publisher: México: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 Z24m2 (1).

2.
Fundamentos de marketing Bruce J. Walker Michael J. Etzel William J. Stanton

by Stanton, William J | Etzel, Michael J.; Walker, Bruce J.

Edition: 14a. ed.Language: Spanish Publisher: México: McGraw-Hill Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.8 S81f (3).

3.
Marketing de servicios Dwayne D. Gremler Mary Jo. Bitner Valarie A. Zeithaml

by Zeithaml, Valarie A | Bitner, Mary Jo.; Gremler, Dwayne D.

Edition: 5a. ed.Language: Spanish Publisher: México: McGraw-Hill 2009Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.812 Z24m5 (3).

4.
Comportamiento del consumidor y estrategia de marketing J. Paul Peter Jerry C. Olson

by Peter, J. Paul | Olson, Jerry C.

Edition: 7a. ed.Language: Spanish Publisher: México: McGraw-Hill 2006Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.834 P28c (4).

5.
Marketing industrial Conexión entre la estrategia, las relaciones y el aprendizaje F. Robert Dwyer John F. Tanner

by Dwyer, F. Robert | Tanner, John F.

Edition: 3a. ed.Language: Spanish Publisher: México: McGraw-Hill 2007Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.802 D99m (5).

6.
Administración del producto Donald R. Lehmann Rus sell S. Winer

by Lehmann, Donald R | Winer, Rus sell S.

Edition: 4a. ed.Language: Spanish Publisher: México: McGraw-Hill 2007Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.8 L23a (6).

7.
Fundamentos de marketing David Jobber John Fahy

by Jobber, David | Fahy, John.

Edition: 2a. ed.Language: Spanish Publisher: Madrid: McGraw-Hill 2007Availability: Items available for loan: Biblioteca Orlando Fals BordaCall number: 658.8 J61f (6).

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